Trail
Free
One goal. The interview. A snapshot of your path.
- Guided 12-question interview
- One personal or business goal
- Skill self-rating
- Plan snapshot with recommended date
- No daily coaching loop
Goal coaching, rebuilt
A clear path ahead — personal, business, or both.
Twelve questions. A skill quiz. A timeline drawn from how long this actually takes. Then a daily loop so the plan does not die on a Tuesday.
Free interview. First plan is the hook. Coaching is the subscription.
Interview, not a form
WOOP, identity, obstacles, if-then — the questions a good coach would not skip.
Skill, confirmed
You rate yourself. A short quiz checks it. The date moves with the truth.
Time, researched
Typical professional timelines, then adjusted for hours and skill — not a vision board.
Four moves
From a wish to a week you can keep.
01
Interview
Domain, wish, outcome, identity, hours, date, obstacle, if-then.
02
Quiz
The skills this will take. Four questions each. No personality test.
03
Path
Phases, milestones, a recommended date, and a product path with reviews.
04
Loop
Daily briefing by email. SMS on Command. Check-in. Streak. Recalibrate.
The science, not the slogan
Built on findings that actually change follow-through.
WOOP
Wish, outcome, obstacle, plan. Mental contrasting beats pure visualization.
If-then plans
Gollwitzer: implementation intentions are among the most replicated tools in goal psychology.
Identity
You vote for a person. Habits hold when they are who you are, not a streak you owe.
Self-efficacy
Bandura: belief tracks evidence. We confirm skill instead of flattering it.
Deliberate practice
The weak point, not random variety. Load increases after consistency.
Automaticity
Lally: median 66 days, long tail. We never sell 21-day miracles.
Pricing that commits you
Cheap enough to start. Annual enough to stay.
$19/month is an impulse. $149/year is a decision. The interview is free so you can see the path before you pay for the loop.
Navigator
$19/mo
$149/year — keep the year, keep the goal.
Daily course-correction for personal goals.
- Unlimited personal goals
- Skill quizzes that confirm the timeline
- Research-informed time-to-goal
- Daily email briefing
- Progress tracking and streaks
- Highest-review product path
- 14-day trial after your first plan
Command
$39/mo
$329/year — keep the year, keep the goal.
Personal and business on one board, with SMS.
- Everything in Navigator
- Personal and business in parallel
- SMS check-ins
- Web-refresh of timelines and paths
- Aggressive-deadline stress tests
- Highest coaching density
Daily, on the phone you already pick up.
Email at a minimum. SMS on Command. A Today screen built for one thumb. The briefing is short on purpose: identity, three actions, one if-then.
Email SMS Progress
Today's briefing
I am a person who trains on ordinary days.
- Primary session — 40 min
- If the day is swallowed by work, walk 20 minutes before dinner.
- Log it. The vote counts either way.
Questions people actually ask
- Is this therapy?
- No. It is structured goal coaching. If you need clinical care, get that first.
- Do I have to know the goal precisely?
- No. The interview is designed to sharpen a fuzzy wish into a testable outcome.
- What if my deadline is aggressive?
- We still build the path, and we warn you. Compression has a cost. We name it.
- How do product recommendations work?
- Highest-review matches in your budget. Some are placements. We say so.
- Can I cancel?
- Yes. Annual is cheaper because it is a commitment device, not a trap.