Trail
Free
One goal. The interview. A snapshot of your path.
- Guided 12-question interview
- One personal or business goal
- Skill self-rating
- Plan snapshot with recommended date
- No daily coaching loop
Pricing
Pay for the loop, not the wish.
The interview and first plan are free because you should see the path before you buy the coaching. Annual pricing is the commitment device: people who prepay a year finish more goals.
Navigator
$19/mo
$149 billed yearly
Daily course-correction for personal goals.
- Unlimited personal goals
- Skill quizzes that confirm the timeline
- Research-informed time-to-goal
- Daily email briefing
- Progress tracking and streaks
- Highest-review product path
- 14-day trial after your first plan
Command
$39/mo
$329 billed yearly
Personal and business on one board, with SMS.
- Everything in Navigator
- Personal and business in parallel
- SMS check-ins
- Web-refresh of timelines and paths
- Aggressive-deadline stress tests
- Highest coaching density
Why this structure
Self-improvement products that are $9 feel disposable. Products that are $99/month feel like consulting. Navigator at $19 / $149 sits next to the apps people actually keep (training, language, mindfulness) while the annual option is the lock-in that matches the timeline of a real goal.
Command at $39 / $329 is for operators running a life and a business on one board, plus SMS. That is a different job, so it is a different price.
14-day trial starts when you begin the daily loop — after you have a plan worth keeping.